As a personal trainer, your clients will join and cancel from time to time – it is inevitable. In order to keep your business strong and keep your client list full, you need a sales and marketing plan to find new ways to recruit new clients effectively. The more efforts you invest in building your clientele pipeline, the easier it will be to get them as a new client. NPTI Florida teaches students ways to get more clients and profits before your competitor does.
If you’re thinking about the right time for building your client list, then this is it. It is the time for you to step on the marketing pedal, and this is not the time that you slow down and wait for the busier season to start. You need to effectively market and use social media to your advantage. Build your client pipeline and the money will follow at year end. So, without further ado, let us get started on how you can build your client list.
Don’t Cut Back on Marketing
One of the biggest cardinal mistakes that beginner personal trainers make is pulling back on their marketing dollars in their marketing budget. You must be consistent. If possible, it is highly recommended you double or triple your initial investment in creating a robust marketing strategy. You need to spend more money, write better ads, put more offers out on social media platforms, build a bigger email list, do more referral contests, and create fitness challenges. You must out work your competitors each day says NPTI Florida owner Patrick Sherman.
We know what you are thinking – if you just do one marketing campaign and promo after another, aren’t people going to get tired and burnt out? Fortunately, the answer is NO! Your clientele list will continue to grow, and you will see that now is the time I need to market aggressively, sell consistently, especially during the holidays.
Commit More to Your Clients
There is more to personal training than just diet and exercise. You need to be able to answer their concerns when they are confused or face a sudden loss in their motivation. Truth be told, adopting a new lifestyle with a different diet and creating space for working out is not easy for every client. Some people have doubts in their heads, whether they can or can’t achieve the desired outcomes.
In this pandemic, you can always be there for your clients using social media platforms and help them fight their fears and clear their doubts online. Whether it’s Instagram, Twitter, Facebook, or LinkedIn, your constant interaction with your clients will help you earn their trust and put in a good word for you to others. Word of mouth marketing is an excellent and cost-effective way of getting new clients. Remember, when your existing clients are happy, it will automatically attract others to choose you over others. Ask for referrals!
Knowing Your Niche
Fitness experts need to have their strengths well-presented to their clients. If you don’t have a particular niche, it will make your customers feel you’re not an expert on anything, and you don’t want that. Decide what kind of audience you’re going to be serving – whether it’s athletes, men/women over the age of 40, postnatal or prenatal women, youngsters between the age of 15-35, or professionals looking to add some physical activity to their daily routine. Don’t know how to find your niche? Start by asking yourself these questions:
- Where will the fitness training take place?
- What kind of clients do you train the most? Weight loss for fitness or weight loss for athletes
- What type of personal training specialty do you offer?
Personalized Nutritional Goals
Low carb, high protein? Effective supplements to help your clients burn out fat faster? Short bursts of high-intensity training? Personal trainers are required to be on top of their game all the time. As a qualified/educated personal trainer, you need to have all the information regarding different diet plans, food benefits, and the latest technology and equipment. Being on the cutting edge of rising nutrition and fitness trends can allow personal trainers to prevent their clients from injuring themselves and meet their nutritional goals. As a personal trainer, you need to be well-versed in the understanding towards:
- Diets and Nutrition programming.
- Safety Techniques
- Knowledge of Anatomy and Physiology.
- Knowledge of program design.
- First Aid/CPR training.
- Designing Exercise Programs and liability insurance
Keep Learning New Things
As a Qualified/educated NPTI Florida personal trainer, you are expected to have the answer to everything. For instance, a suitable diet for your clients (low carb, high protein)? Effective supplements to help your clients burn out fat faster? Short bursts of high-intensity training? Personal trainers are required to be on top of their game all the time.
As a qualified personal trainer, you need to have Nutrition education regarding different diet plans, food benefits, and the latest technology and equipment. Being on the cutting edge of rising nutrition and fitness trends can allow personal trainers to prevent their clients from injuring themselves and meet their nutritional goals. As a personal trainer, you must be well-versed towards:
- Designing Exercise Programs and rehabilitation.
- Knowledge of Par Q forms.
- Knowledge of Biology.
- Baseline measurements and Fitness assessments.
- Health History reports and questionnaires.
- Offer Nutrition Consultation to all.
Receive a Diploma from An Accredited Personal Training School
Even though it is legal to work as a personal trainer without certification or formal education, you will not stand a chance in the Fitness industry. Why? Because there is no way, a client will hire someone with a good physique over someone who has the experience. knowledge and credentials and education. Not to mention you may injure someone and be sued. If you want to Train clients in an established and well-known health club? In that case, you need education and practical experience, preferably by an institution accredited by ACCSC and licensed by the Department of education.
The only ACCSC Accredited Personal Training school in Florida is NPTI Florida. They are in the Personal Training school business, offering Fitness education with a college-level curriculum.
Attending a reputable and accredited fitness college like NPTI Florida (Orlando/Tampa) will guarantee you a long successful fitness career. It’s important to learn what it takes to be a personal trainer – what are the physical, emotional, and psychological demands of working with an extensive client base. But before you embark on a journey to becoming a fitness trainer, let us weigh on some of the pros and cons so that you can decide if you have what it takes.
Meeting the Physical and Physiological Demands
If you are already in good shape, that does not guarantee you personally training g success. Some trainers do not have the patience and persistence to visit the gym multiple times a day, even if the money is good. There is a strong possibility that you might get exhausted and grow tired of this constant effort to live a healthy lifestyle. Attending a personal training institute like NPTI Florida can help you understand the industry and overcome trainer burn out.
The physical demands to be a personal trainer are high, especially when you are new to the Fitness industry. In fact, a recent survey showed that most online weekend certified personal trainers change their professions within the first six months. This is mainly because they have no formal education. One of the biggest challenges to overcome as a personal trainer is learning how to sell and market. It can take some time to develop a strong client base in the industry, and not being prepared for the uncertainties can limit their success as a personal trainer. If you are a great personal trainer with a defined specialty, your clients will grow over time – remember, patience is the key here.
Getting Qualified/educated as A Personal Trainer
Before you become a personal trainer, changing lives, and influencing people to live a better life – you need to go to school. Becoming a certified/educated personal trainer makes your brand and services more credible. The personal training industry is unregulated so, having a Diploma will only make you stand out in the competition.
We recommend getting a Diploma from a personal training institute like NPTI Florida (Orlando/Tampa) www.nptiflorida.edu. Getting a fitness education from a Licensed and Accredited personal training school will guarantee you a long successful fitness career.
Visit our website nptiflorida.edu to know more about us.
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