Working as a personal fitness trainer can be very fulfilling and can help you achieve your career goals. However, building a successful personal fitness training business requires more than just knowing the techniques of personal fitness. You will also need to have excellent business skills and this is where knowing how to do personal training ads comes into play. When you enroll at NPTI Florida for personal fitness training skills, you are going to get holistic training on how to manage your fitness training business. Here is your complete guide to personal training ad.
Who is your Target Market?
All aspects of advertising start with a clear idea of who your target market is. There are many ways you can define your target market and the process is often informed by an understanding of what your skills are. For example, your target market could be defined geographically, meaning that you are looking to target people living in a specific locality.
Your target market could also be people who share a certain trait. For example, they could be of one gender, a similar age cluster, or even a social-economic cluster. The target market you choose should align with your skill sets. For example, you cannot target clients seeking advanced fitness training if you don’t have the required training to deliver this level of fitness training to them.
What is Your Brand?
Brand identity refers to the promise that your business makes to clients. In other words, what can clients expect from you? It will differ from business to business and is often informed partly by what the business can deliver but also by the target market that your business is targeting. Brand identity can vary widely and could include the promise of a VIP treatment which would apply if your business is targeting upscale clients.
The key thing to remember is that once you settle on a brand identity, you must be consistent in the communication of that brand identity. For example, if you are an upscale personal fitness trainer, you would want to consider placing adverts on platforms where the target market is likely to see them. This may include gold club publications or other upscale outlets.
Follow Through
Once you are clear about your target market and brand identity, the next step is to identify the best ways to reach that target group. Study the target market to gain a deeper understanding of what they like, where they frequent, and what kind of websites they are likely to visit.
This is going to inform how you are going to reach them. You might also want to look at how companies that target the same demographic design their ads and how they channel them. Following through will help you to reach your target market effectively while remaining true to your brand identity.
Creating Good Copy
To create effective ads, make sure that you are clear about what message you want to communicate. While advertising is expensive, avoid the urge to cram numerous messages into a single ad. It is because it is better to get one or two messages across to your target market effectively than to confuse them with a myriad of messages.
At the same time, you need to make sure that you showcase your expertise as well as the benefits that the clients will get by signing up with you. What you put into the ad depends on the kind of ad as well as the platform that you are using. If the medium that you are using allows it, consider telling compelling success stories or testimonials from happy clients.
Track Results
Although this is not always possible, it is a good idea to check how effective your ad is. There are many creative ways to do this and it all depends on the medium that you are using. Advertisers who place adverts in digital mediums such as podcasts often offer clients discounts if they quote that particular podcast when signing up.
This is not just to help motivate clients to sign up but it helps them to track how many clients are signing up as a result of advertising through a particular channel. With other digital ads, you can easily get analytics that will help you track how well your ad is doing.
Advertising can make all the difference when it comes to a personal fitness training business. Knowing how to communicate with potential clients through ads will help you retain existing customers and draw new ones in.
If you have any inquiries about our personal fitness training courses, feel free to contact us today.
