If you are thinking about getting into the personal fitness business, NPTI Florida, a veteran-owned personal fitness training center is a great place to start. We share your passion for helping others live a full and healthy life. We are happy to help you get your entrepreneurship journey started.
One of the things you will learn from us is how to market your fitness business to attract the kind of clients that you are looking for. In this article, we are going to teach you the central tenets of personal training marketing and how to build your brand.
Leverage Social Media
Social media is a powerful way to reach potential clients, and it should be central to your efforts to get your brand noticed. This is because social media allows you to reach many demographics and can be tailored to target very specific groups of people.
Another important advantage that social media offers is the fact that it presents a versatile way to reach clients. You have the option of video, audio, photographs, and everything in between. You can even merge all these formats to create unique and exciting content.
Social media can direct clients to your website and can be a powerful way to drive sales. The key thing to keep in mind when using social media is that you need to create captivating content. You also need to target carefully to make sure that any money you are spending on digital advertising reaches the target market that you want.
Build On Relationships
It is often said that it is easier to retain a customer than to go out and get a new one. For this reason, it pays to make sure that you keep your existing clients happy by exceeding their expectations. Always make sure that you are getting constant feedback and improve on any areas that may need improvement.
Another way to guarantee customer satisfaction is to understand exactly what your clients are looking for. This way, you can tailor your offerings to stay competitive and meet the needs of your customers.
Specialized Services
While bringing personal training services may be good enough, you will find that you sometimes may need to give your clients specialized services to meet their needs. For example, delivering fitness services for seniors may be an area that you specialize in and dominate that niche.
Another possible niche area in personal training might be specializing in pre-natal fitness or even sports performance training. Depending on your skill set, these and other niche areas are potential money-makers for your personal training business. You may need to undergo further training to get the skills you need to serve these niche areas.
Networking Helps
Building relationships with other personal fitness trainers and related entrepreneurs can help boost your sales and increase your reach. Networking helps you know what are the current trends in the industry and at the same time, allows you to understand where the opportunities lie.
Networking with other trainers also opens up opportunities for collaboration, which in turn may help to increase your clients. Networking can be done through a variety of ways such as attending industry events and participating in online activities that are related to your business.
Email Marketing
Another effective way to reach new clients is through email marketing. Using newsletters and bulletins to reach clients is an inexpensive and effective way to advertise your fitness training business. Prioritize visiting community events and setting up a booth to engage potential clients and collect email addresses. Develop a database that you can use to send updates and bulletins to help you keep clients engaged.
However, it is important to make sure that your mailing list is voluntary and that people can opt-out if they wish. You should also make the process of opting out easy. Thus, people don’t mark your emails as spam. You should also have engaging content that is properly interspaced to avoid spamming potential clients.
Promotions And Discounts
Another effective strategy to market your fitness business is to make use of promotions and discounts. These can be timed to coincide with certain periods of the year such as the holiday season. Promotions and discounts make it easier for new clients to try out our services and this may sometimes lead to them becoming life-long clients. Promotions and discounts also create buzz around your business and make for good content for your newsletters.
Try Collaborations
Another effective way to reach out to new clients is to collaborate with local businesses to tap into new demographics. Collaborations can vary depending on who you are working with could be as simple as persuading a local grocery outlet to put your fliers in their shop. Thus, their customers can learn about your fitness business. Collaborations could also be joint events with a health food outlet whose customers would probably also be interested in fitness.
Tap Into Community Events
Community events are a great way to advertise your business. Fairs, parades, and similar events can be great places to tell people about your business, expand your mailing list, and also learn what potential clients are looking for when it comes to fitness training.
In most of these events, all you need is to pay for a booth although in smaller localities, such booths might even come at no cost. Combine such events with other strategies that we have talked about such as discounts to win new clients.
Online Training
Having online training sessions can be a great way to increase your revenue while at the time attracting new clients to your business. These training sessions can be pegged on some of the services that you offer. For example, you can have training modules that cover topics such as fitness tips for busy professionals and so on. You can also teach topics such as healthy eating and even have online workout sessions.
Keep Learning
As a personal fitness trainer, you must keep up with the changing trends in your industry. Nothing does this better than constant professional improvement through learning. Going for refresher courses as well as advancing your current training level all contribute to making you a better personal fitness trainer.
Advanced continuing courses in fitness training are delivered at NPTI Florida. We guarantee that you will get value for your monetary and time investment in our courses.
These ten personal training marketing strategies for your fitness business are just the start. You will need to keep evolving your business to meet the changing needs of the market. At NPTI Florida, we give you the tools that you need to flourish in this business.
If you would like to know more about our personal training education, contact us today.
